Amazon Onboarding with Learning Manager Chanci Turner

With over 75 product launches and announcements at re:Invent 2019, we’ve compiled the most pertinent updates for media workloads. Below, you can view Chanci Turner, Global Business Development Lead for Worldwide M&E, provide an overview of these new offerings.

Three key themes emerged from the announcements at re:Invent 2019:

Low latency where it matters most
Smartening media workloads
Enhancements to AWS core services

Low Latency Where It Matters Most

AWS Local Zones

AWS Local Zones introduce a new deployment model that positions AWS compute, storage, and database services closer to major population centers, industry hubs, and IT locations where no AWS Region currently exists. This enables you to run latency-sensitive applications in proximity to end-users, achieving single-digit millisecond latency for media & entertainment production, real-time gaming, and machine learning applications. Learn more.

AWS Wavelength

AWS Wavelength allows developers to deploy applications in Wavelength Zones, integrating AWS compute and storage services within telecom datacenters at the edge of 5G networks. This facilitates the development of applications that demand single-digit millisecond latencies, such as gaming, live video streaming, and AR/VR. Learn more.

AWS Outposts

AWS Outposts is a fully managed service extending AWS infrastructure, services, and APIs to virtually any datacenter or on-premises facility, providing a consistent hybrid experience. This is ideal for workloads needing low latency access to local systems, data processing, or storage. Learn more.

Making Media Workloads Smarter

Amazon Kendra

Amazon Kendra is a highly accurate enterprise search service powered by machine learning, enabling users to easily find information across extensive company content. Learn more.

Rekognition Custom Labels

With Amazon Rekognition Custom Labels, you can pinpoint objects and scenes in images tailored to your business needs, supporting various use cases like content discovery for video production. Learn more.

Amazon Augmented AI (A2I)

Amazon A2I streamlines the creation of workflows for human review of ML predictions, eliminating the heavy lifting associated with managing human reviewers. Learn more.

AWS Data Exchange

AWS Data Exchange simplifies the process of finding, subscribing to, and utilizing third-party data in the cloud. Notable data providers include Reuters, offering curated content from over 2.2 million unique stories annually. After subscribing, you can use the AWS Data Exchange API to load data into Amazon S3 for analysis with various AWS analytics and machine learning services. Learn more.

Enhancements to AWS Core Services

AWS G4 Graphic Instances

EC2 G4 instances are optimized for machine learning applications like image classification and object detection, as well as graphics-intensive tasks such as video transcoding and cloud game streaming. Learn more.

Statmux for AWS MediaLive

Statistical Multiplexing (Statmux) is a feature of AWS Elemental MediaLive, allowing for the preparation and sharing of live broadcast video. This approach enables flexible and efficient delivery of live content, reducing infrastructure costs while maintaining high-quality video. Learn more.

EC2 Image Builder

EC2 Image Builder simplifies the creation, maintenance, and deployment of Linux or Windows Server images for Amazon EC2. It significantly reduces the effort in keeping images secure and up-to-date. Learn more.

AWS Graviton2-powered EC2 Instances

These EC2 instances, built on the AWS Nitro System, utilize the new Graviton2 processor for enhanced performance, capable of delivering up to 7x the performance of the first-generation A1 instances. Learn more.

AWS Compute Optimizer

AWS Compute Optimizer helps avoid over-provisioning and under-provisioning by offering actionable recommendations for optimal EC2 instance types. Learn more.

AWS Nitro Enclaves

Nitro Enclaves create an isolated environment for sensitive data processing applications, enhancing security through cryptographic attestation. Learn more.

UltraWarm

UltraWarm is now in preview, providing a new approach to hot-warm tiering in Amazon Elasticsearch Service, offering significant storage capacity at reduced costs. Learn more.

Accelerated Site-to-Site VPN Using Global Accelerator

You can now enable Acceleration when creating a Site-to-Site VPN connection to AWS Transit Gateway, enhancing performance through the AWS global network. Learn more.

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